A good public transportation map should accomplish two things: 1) Establish a brand for the system; 2) Highlight the system's most important features.
The scooters have exposed two of the biggest shortcomings of Cincinnati's bus system.
I would guess most bus systems in America deal with them, too.
Nobody knows where the buses go or how to pay.
What is ‘good’ bus service? There are several measures which gauge the effectiveness and quality of bus service.
In short, a bus route is ranked based on how much access the line provides its riders, how much mobility it gives the communities it runs through, and how useful the service is to its potential riders.